Apple Event 2025: iPhone 17 Launch, iOS 26 Release, But No AI Siri Yet

Apple Event 2025: iPhone 17 Launch Expected, But Siri’s Big AI Upgrade Still Missing

Apple has officially confirmed its next major event for September 9, 2025. While fans are eager to see the new iPhone 17 lineup and other exciting hardware announcements, the long-awaited AI-powered Siri still isn’t ready for the spotlight.

Apple’s Struggle With AI and Siri

In recent years, rivals like Google and Samsung have made artificial intelligence the centerpiece of their product launches. By contrast, Apple’s “Apple Intelligence” platform has felt underwhelming. Despite useful features such as smart reminders, order tracking, and photo enhancements, the promised AI-driven Siri has yet to appear.

Reports from Bloomberg and The New York Times suggest Apple has faced major setbacks in integrating generative AI into Siri. Engineers are said to be rebuilding the assistant almost from scratch, and early forecasts don’t expect a public launch until at least WWDC 2026.

Why Siri Isn’t Ready Yet

At WWDC 2025, Apple introduced iOS 26 alongside its new “Liquid Glass” design. Some AI-driven features — like real-time translations in Messages, FaceTime, and the Phone app — are confirmed and will debut this fall. However, the fully re-engineered Siri remains in development.

Apple has reportedly leaned on partnerships with OpenAI, Anthropic, and Google to power certain AI tools in the meantime. Siri already integrates with ChatGPT when users link their OpenAI accounts, and Apple recently confirmed support for OpenAI’s GPT-5 model, which will bring incremental improvements.

What to Expect at Apple Event 2025

While Siri’s big upgrade won’t arrive this year, Apple’s September event is still shaping up to be one of the biggest of 2025. Expected highlights include:

iPhone 17 series with hardware refinements and tighter AI integration.

iOS 26 launch, featuring AI-powered screenshot recognition, Visual Intelligence upgrades, and background task automation.

New AI tools for AirPods, including enhanced live translation.

Expanded Genmoji customization and upgraded photo editing features.

The Bigger Picture

Apple is clearly behind competitors like Google and OpenAI in the generative AI race. However, the company is known for playing the long game, prioritizing privacy, ecosystem integration, and stability. For now, Siri remains a work in progress, but 2026 could finally be the year Apple unveils its true AI assistant.

Until then, September 9 will be all about new iPhones, iOS 26, and Apple Intelligence features that refine — but don’t yet revol

utionize — the Apple ecosystem.